Optimizing end user experience
in eCommerce

Titan Brands is an online retail company, specializing in fitness equipment, commercial and farm attachments, loading ramps and various outdoor items. In 2021, they were recognized as one of the top 30 fastest growing eCommerce retailers in the US.

Industry: eCommerce Retail
Location: Memphis, Tennessee, USAAmericas

As one of the fastest growing eCommerce retailers, Titan Brands needed a solution to operationalize their performance and position them to continue to scale. This meant:

• A goal to reduce the "order-to-ship cycle" to hours instead of current SLA of days
• They needed increased and earlier visibility into available inventory
• Optimizing fulfillment operations
• Increase labor productivity in the distribution center (DC)

To achieve this competitive fulfillment goal, Titan implemented the following solutions:

• Titan selected Körber’s Warehouse Management System (WMS) to optimize fulfillment and labor productivity
• Körber's Order Management System (OMS) to provide enterprise visibility to available to promise (ATP) inventory
• The OMS will additionally help with shipment experience management

Since its founding in 2005, Titan Brands has experienced rapid eCommerce growth in the US. The online-based retailer sells over 3,000 different products to businesses and consumers across the US and Canada. Titan’s goal is to expand into four regional distribution centers (DC) to manage demand. With the goal of reducing order-to-ship cycle times from days to hours, Titan teamed up with Körber to implement two new solutions. Adding both the WMS and OMS will reinvent Titan’s supply chain and transform its complexity into a strategic differentiator.